Question du jour:  Can someone become a grandpa in attitude and behavior without actually having grandchildren?

Answer du jour:  Absolutely!

Case in point, the 2020 (aka 2021) Tokyo Olympics.  Before I begin to rant, this is not about any of the following:

• Whether the games should have been held in COVID-rich Japan?
• Donald Trump and other members of his cult rooting against American athletes.
• Simone Biles’ “twisties.”
• The delayed broadcast of events for which outcomes were already known due to the time difference between Florida and Tokyo.

It is not even about my perennial bias against many Olympic events, i.e. if you cannot time, measure or keep score of an event, it is not a sport.  That is not to say I do not admire the talent and devotion  to their craft of gymnasts, divers and ice skaters.  They are athletes par excellence by definition.  “Persons who are proficient in sports and other physical exercise.” (Dictionary.COM)  This explains why I would stay up until 3:00 am to watch the final round of men’s golf or get up at 4:00 am to watch the women’s soccer team.  But would rather binge watch “Ted Lasso” every night rather than NBC’s Olympic coverage of rhythmic gymnastics, skate boarding or BMX freestyle.

My rant about this quadrennial version of the world coming together to celebrate athletic achievement focuses on the adage, “More is less.”  Oh, for the days of the first Olympiad in 1896 when there were nine contested sports–Artistic Gymnastics, Athletics, Cycling (Road & Track), Fencing, Shooting, Swimming, Tennis, Weightlifting, Greco-Roman Wrestling.  With the exception of “artistic gymnastics,” all met my personal definition of sports.  But even then gymnastics were described as “art” which trained experts can judge but the ultimate value resides “in the eye of beholder.”

This past fortnight, there were 339 medal events in 33 categories.  Therefore, the prime time, network coverage proved to be a highlights film, jumping from one event to another.  If you wanted to focus on any particular sport or event, you had to be the equivalent of an NSA analyst to decode its time and location.  Consider NBC’s own answer to the question, “How do I watch the Olympics on TV?”

NBC is home to the Olympics and USA, CNBC, NBCSN, Olympic Channel: Home of Team USA and GOLF Channel will also air coverage of the Tokyo Games. Check your local listings here. For live streaming options, events will air on NBCOlympics.com, the NBC Sports app and Peacock.

I do  not have the ultimate solution, but let me suggest the following as a good start.

• In two current Olympic sports, golf and tennis, “the world comes together to celebrate athletic achievement” almost every week.  Both have major championships for men and women.  Golf even dubs four of its annual premiere tournaments as “WORLD Golf Championships.”
• Television and corporate sponsors created something called “The X-Games” specifically to display artistic skills not previously covered at the Olympics or lacked existing world class circuits.  These events have grown in international stature and participation.
• Some team sports already have major international competitions, most notably men’s and women’s soccer.  World-class players whose “day job” depends on salary offers rather than nationality have a chance to play for their country every four years in the World Cup.  In contrast, basketball, baseball and softball professional competition is mostly limited to national or regional boundaries which makes the global Olympic version unique.
• Do not give the host country discretion to add new events.  At France’s request, break dancing will makes its entry into Olympic competition.  This addition, among others, was approved by the IOC, in it’s own words, “to make the Olympic Games more urban, more youthful and more female.”  Is the IOC blind to the increase in diversity among athletes in more traditional Olympic events?
• Focus on sports that have minimal exposure outside of the Olympic games and celebrate the heritage of 124 years of history.  Elevate the importance of events for which the Olympics is THE major international competition for a sport.

Maybe, none of this matters.  The sustainability of an international competition of this scope may be more a question of economics.  Every recent host city of the summer games has dealt with major cost overruns which make the event a money loser and less desirable.  On July 21, the IOC awarded the 2032 summer Olympics to Brisbane, Australia, not a huge surprise since Brisbane was the sole bidder.  Will the day come when there are zero applicants for the “honor” of subsidizing the games with taxpayer money.

Likewise, the economics are dependent on lucrative contracts for the television rights.  In 2011, NBC paid $12 billion for the U.S. broadcast rights through 2034, money that is recouped from advertisers who may pay as much as $200 million for advertising packages running up to and including the games themselves.

However, a steep drop in average prime time viewers from 29 million for the 2016 Rio games to 16.8 million this year could dampen advertiser enthusiasm in the future.  The New York Times reports, “NBCUniversal has offered to make up for the smaller than expected television audience by offering free ads to some companies that bought commercial time during the games.”  NBC is betting the drop in viewership was due mostly to the impacts of COVID on the spectacle nature of the games, especially the opening and closing ceremonies, and the 13 hour time difference between Tokyo and the east coast of the United States.  The network anticipates a major rebound, especially in 2028 when Los Angeles will be the host city.

Yet, it is anything but a sure bet. Suggestions for future games include paring down the number of events or spreading them across several locations with existing facilities to alleviate major construction costs.  Any option will be a balancing act of Herculean proportions, requiring the talent and preparation of an Olympic athlete.

This “honorary grandpa” wishes them good luck.

For what it’s worth.
Dr. ESP