In 2005, the entrepreneurship program at Miami University became independent of the Marketing Department in the Farmer School of Business. This new status included identification of entrepreneurship courses with their own three-letter prefix. The obvious choice was ENT. Except that prefix was already used by the Engineering Technology program. So we chose ESP, inspired by former Apple executive Guy Kawasaki who wrote in The Art of the Start, entrepreneurship is the mindset of individuals who want to alter the future.

As the only Ph.D. in the program at the time, I took on the nickname Dr. ESP including the vanity license plate shown above. It is now also my twitter account.

As the opinions on this site are personal views, I did not want them associated with business and charitable efforts in which I participate. Therefore, I chose to use this alias. Though some find it humorous, it is not intended to diminish the seriousness of the content or opinions contained within.